Introducing New RAD Shield® Mineral Sunscreen
Scientific research and skincare innovation have driven Environ since inception. Dr Des Fernandes (Founder and Scientific Director of Environ Skin Care) developed and launched the world’s first sun protection formulation, combining powerful sun filters with antioxidants 28 years ago. RAD continues to be recommended by skincare professionals, doctors and dermatologists around the world because Environ’s sun care approach is unique, and scientifically proven to be effective.
With the rise in awareness and demand of mineral sunscreens, Environ is building on the range of Even More Sun Care+ products to include a powerful new physical sunscreen innovation, based on Dr Des Fernandes’s pioneering sun care philosophy and skin expertise.
Broad-spectrum UVA and UVB protection
Zinc oxide and titanium dioxide are known to be powerful physical UVA and UVB reflectors. Forming a protective barrier on the skin, Environ’s RAD Shield® Mineral Sunscreen contains new generation zinc oxide and titanium dioxide mineral ingredients which assist in providing a powerful physical block against UVA and UVB, transparently and beautifully.
RAD Shield® Mineral Sunscreen contains Venuceane™, a scientifically advanced, heat-adaptive ingredient to help counteract the damaging effects of infrared radiation (IR). It is scientifically proven that IR accounts for approximately 50% of solar radiation, and, one third of IR energy can penetrate the epidermis, dermis, and subcutaneous tissue. IR can trigger heat induced ROS responses in the skin such as inflammation, hydration loss and the degradation of collagen and elastin, increasing the risk of photo-ageing of the skin.
Low SPF = less chemicals
Research has shown that the skin absorbs sunscreen ingredients, and many can become aggressive free radicals. It is scientifically proven that higher SPF products provide minimal added protection (less than 5% difference between SPF 15 and SPF 50), but contain higher concentrations of chemical sunscreen ingredients, which can trigger free radical assault on the skin.
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Environ’s proven approach to safe, effective sun protection supports a low SPF, applied more often, with a boost of antioxidants.
No sunscreen is completely effective in blocking UVA radiation from entering the skin. RAD Shield® Mineral Sunscreen includes a wide spectrum of antioxidants such as colourless carotenoids and vitamin E, which assists in minimising free radical damage triggered by UVA radiation.
You can’t hide from the sun, but you can reduce its effects. Protect your skin safely, effectively and beautifully with Environ’s new RAD Shield® Mineral Sunscreen.
You only have one skin. Look after it.
What is the difference between a chemical and physical sunscreen? Find out here